URL Shorteners Come To Google & Facebook 71731294

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Recently, the following happened to me, I wrote my regular weekly newsletter and posted it on my site. Since this was a longer WordPress URL, like millions of other webmasters, I used a URL shortening service to make this link more usable and manageable. Which can be easily done, but when I checked the link, I found that the shortening service was not working properly and giving the dreaded “Page Not Found” response. I mean Google is Google. And everything works better with Google; this was the first time something I used with Google had not worked as planned. No big loss, unless you were linking your Black Friday & Cyber Monday traffic through these shorteners. But this brings up the whole question of whether or not you should use a link shortener? A URL link shortener works by redirecting your shorter link to the longer one you have entered into their database. If this is a permanent 301 redirect, then your SEO benefits should pass through to your longer link.|It isn’t just large companies who can benefit. Small, independent businesses can target their specific demographic far more easily and quickly using Facebook. People can ‘like’ your page and share your content with friends. This ‘word of mouth’ strategy has the potential to go viral and reach far more people than any other form of advertising. To begin with, your brand page has to look the part. Make sure that you fill out all the sections accurately and in full (including opening hours and business address) so that potential customers can find the information they need quickly. Think of your cover photo as a billboard for your brand. Use a high quality image that best represents you. For example, a retailer specialising in pet products may use images of cute animals, while a restaurant may show their most appealing dish. Facebook guidelines state that a cover photo cannot contain any of the following; price or purchase information in relation to services or products you provide, a call to action (‘like us now,’ etc.) or any contact information.
However, it’s not wise to solely rely on automated tweets since you’ll miss out on many important interactions. Like many other business marketing tools, advertising in Twitter can become addictive over time. Before you realize it, you’ll start obsessively checking your @-replies and retweets throughout the day as well as checking your smartphone every couple of minutes to see if there are any new and interesting alerts. And so, rather than working on certain aspects of your business, you’ll keep getting distracted by the news, debates, and Twitter trends. If you’re using Twitter for business, you need to respond to potential clients who are trying to communicate with you if you want to build a good business and solid brand. People love to interact with one another whether it’s business or social. It takes a bit of practice to ensure you’re interacting adequately enough on Twitter and not missing any key marketing opportunities without coming off like a spammer. If you’re new to Twitter, your behavior could make others shun you without you even realizing it. Marketing on Twitter definitely has its advantages, but you must be aware of the cons as well. Overall, Twitter is a very effective tool for any online marketer who’s willing to take the time to honestly interact, listen, and engage with other users that they could potentially benefit from.
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